Remember my favorite Dilbert, at the beginning of this journey? The Pointy-Haired Boss asks,“So what happened while I was in Iraq for 13 months?” The bitter secretary answers that
profits soared, morale skyrocketed, and for the first time, life had meaning.
Well, 11 months after mobilizing, Laureen Fleming and her commercial team have rolled out a great new application, NextThreeDays.com. The concept is simple,
showing local bands, sporting events, bar and food specials ; but executed brilliantly. It is similar to MatWeb.com in both the concept and revenue model: very easy to use, free, and valuable information not elsewhere consolidated, with revenue mostly from advertising. But there’s also the franchising opportunity to take this to other towns. The VT Gobblerfest was its premiere, in downtown Blacksburg, and if it’s as well received in other towns, then ACI has built a repeatable product. Almost a
CraigsList , but with more pizzazz, ease of use, and mobile-web friendly.
So with great news like MatWeb getting published in a marketing book, and NextThreeDays conceived, built and launched in my absence, maybe I should put in for an extension over here? Well, no, I suppose the Pointy-Haired-Boss does look forward to getting back to tending his cubicle farm.
